Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Dove Men+Care Launches Father’s Day Campaign - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Dove Men+Care Launches Father’s Day Campaign

“Care Makes a Dad” campaign features basketball player Nah'Shon Lee "Bones" Hyland.

Author Image

By: Rachel Klemovitch

Assistant Editor

Dove Men+Care is celebrating Father’s Day this year with a film called “Care Makes a Dad.” The film showcases the real stories of kids from across the U.S. and the bonds they share with their father figures.
 
Alejandro Fiecconi, Global Head of Brand for Dove Men+Care at Unilever, said, 
 
“We’re thrilled to bring attention to the unsung heroes of Father’s Day. There are children with father figures in their lives who mean the world to them, show up for them, support them. These men exemplify care. We wanted to give these men a round of applause – even if they didn’t ask for one.”
 
Professional basketball player Nah’Shon Lee “Bones” Hyland is featured in the video with his cousin Izzy, who Hyland has helped raise. 
 
Apart from the “Care Makes a Dad” video, the campaign includes a Celebrate All Father Figures” sweepstakes to be featured in a New York Times ad following Father’s Day, and a Celebrate All Father Figures pop-up event in NYC on June 14. 
 
Ogilvy worked with Dove Men+Care to lead the creative development for the campaign. 
 

 

Read Next

Dove Men+Care Releases Whole Body Deodorant

Dove Men+Care Debuts Advanced Care Face + Body Cleansing Range
 

 

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics